Portal de Ceuti
www.portaldeceuti.com
Monday 26 January booted in Ceuta the European project "IBRAVE" (Improvement of Branding for Rural Areas-through Vocational Education Improvement Branding for Rural Areas through Vocational Training), which leads the ceutiense Consistory.
This initiative, funded by the European program ERASMUS + has the primary objective of working together with partners from UK, Sweden, Denmark, Croatia, Romania and Belgium to improve the image of the territories face increasing its capacity tourist attraction.
This project is already working on two levels: at the international level with the other partners, and local level with students of training cycles of IES Felipe de Borbón the municipality and businesses in the area.
So, on the morning of Monday 26 January has started the first transnational meeting of "IBRAVE" project, which is being addressed topics such as best practices in marketing policies, keep up with the latest trends and the services they offer mobile applications in the promotion of tourism and SMEs.
Early reception was held for participants in the Cultural Center of the municipality, where the mayor of Ceuta, Juan Felipe Cano, said a few words of welcome to the participants.
Subsequently, each of the project partners presented their municipality to rest and proceeded to the presentation of case studies of project evaluation, choice of logo, communication plan, monitoring, etc.
After lunch at local restaurant "The Belt", the opening day continued with a section for global analysis, European, national and local submitted by each participant.
In the afternoon the program included a visit to "The Cannery" after what has been put towards the city of Murcia to take a guided tour that will end with dinner at a popular establishment in the city.
Second day
On Tuesday January 27 presentations will take place at the Plenary Hall of the City of Ceuta and will be in English with the following agenda: 9 am the British company "Exesios", specialized in design and marketing, will present the paper "International Place Branding / real-world examples ".
At 9'45 pm will be the turn of the technological application (APP) "Zankiu" serving the small business promotion and is experiencing spectacular growth in recent months.
At 10:30 hours will be lunch time, for at 11am make way for the presentation of the APP "RuMapps" application developed with LEADER funds and provides tourist information in Castilian and English on the municipalities LEADER area.
At 11.30 hours "Exesios" give the talk "Local, Global and Social being ... tools to help connect the world" and 12 hours shall be a working session in groups.
In the afternoon you will visit a garden area of ​​Ceuta and groups working on the promotion of local natural resources (16 hours) will be established.
Later the participants will pay visits to museums "Antonio Campillo" and "7 Chimneys" (18 hours) to finish the day with dinner at the local restaurant "Painted House" (20:30 pm).
At the head
Not the first time the City of Ceuta participates in a European project, but where will once leader of one of these types of initiatives, which shall coordinate all work during the two years of duration.
"We are very happy because there is much competition between European countries and is a great achievement which granted us a project of this type, which must be emphasized that had a very high valuation," explains ceutiense Councillor for Tourism, Worship Ayala .
"This program aims to identify the tourism resources of the territories and to improve innovation capabilities of industry professionals through training," said the mayor.
For more detailed information on this proposal to improve the tourism image of the municipality's web portal of the City of Ceuta offers http://84.127.243.87/ceuti/index.php/tupueblo/internacionalizacion/proyectos-europeos link.
Source: Ayuntamiento de Ceutí
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